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Macy’s delivered a powerful earnings report for the second quarter of 2025, sending its stock surging more than 21% in early trading. The department store giant beat Wall Street estimates on both revenue and profit, and raised its full-year guidance—marking a sharp turnaround from last quarter’s cautious outlook.
The company reported net sales of $4.81 billion, exceeding analyst expectations and outperforming its own internal projections. Adjusted earnings per share came in at $0.41, more than double the consensus estimate of $0.19. CEO Tony Spring credited the performance to strong consumer demand, improved inventory management, and the success of Macy’s “Reimagine 125” store initiative.
Macy’s also revised its full-year forecast upward, now expecting net sales between $21.15 billion and $21.45 billion, and adjusted EPS between $1.70 and $2.05. This is a notable improvement from its previous guidance, which had been lowered due to uncertainty surrounding tariffs and consumer spending.
The company’s premium brands—Bloomingdale’s and Bluemercury—also posted solid growth, with Bloomingdale’s achieving its fourth consecutive quarter of sales increases. Macy’s emphasized its multi-brand, omni-channel strategy as a key driver of resilience in a competitive retail landscape.
Despite macroeconomic headwinds, including inflation and shifting consumer habits, Macy’s has managed to maintain strong foot traffic and digital engagement. Executives noted that while shoppers are becoming more selective, they continue to spend on quality and value-driven products.
The earnings beat has shifted investor sentiment sharply. After a sluggish start to the year, Macy’s stock is now gaining momentum, with analysts revisiting their price targets and outlooks. The company’s proactive markdowns and streamlined operations appear to be paying off, positioning it for a stronger second half.
As retail enters the fall season, Macy’s performance could serve as a bellwether for broader consumer trends—and a reminder that legacy brands can still thrive with the right strategy and execution.