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Meghan Markle, Duchess of Sussex, has officially launched her new lifestyle brand, 'As Ever,' signaling her return to entrepreneurial pursuits. This venture reflects her personal tastes and values, offering a curated collection of products designed to elevate everyday moments into meaningful experiences. The brand's debut comes on the heels of her Netflix series, "With Love, Meghan," which explores themes of connection and creativity.
'As Ever' is inspired by Meghan's love for cooking, gardening, and crafting, passions she has shared with her audience over the years. The brand's initial offerings include raspberry spread, wildflower honey, herbal teas, and crepe mix, each crafted to evoke a sense of warmth and nostalgia. Meghan has described these products as extensions of her own life, aiming to bring the magic of her Montecito home to households worldwide.
The Duchess has emphasized the importance of thoughtful design and sustainability in her brand. Packaging is intended to be repurposed, encouraging customers to find new uses for jars and containers once the products are consumed. This approach aligns with Meghan's commitment to environmental consciousness and her desire to inspire creativity.
In her announcement, Meghan shared her excitement about the journey of creating 'As Ever.' She expressed gratitude for the support she received and the lessons learned along the way. Her vision for the brand is rooted in celebrating quiet, meaningful moments and fostering connections through shared experiences.
The launch of 'As Ever' marks a significant chapter in Meghan Markle's career, blending her entrepreneurial spirit with her dedication to authenticity and community. As the brand begins its journey, it promises to offer products that resonate with customers and reflect the values of its founder. Fans and followers eagerly await the opportunity to explore the world of 'As Ever' and embrace its philosophy of elevating the everyday.